HAB - The Hass Avocado 🥑 Board. HAB exists to serve all stakeholders in the North American Avocado industry from growers, health professionals, marketers, and of course, consumers! They recently revamped their website, check out their new site: https://hassavocadoboard.com/
For Growers:HAB provides growers with volume data, projections, market insights and other business tools to help make good business decisions.
For Health Professionals:HAB conducts independent, peer-reviewed #nutrition research that is shared with health professionals that enable them to advise consumers on the health and wellness benefits of eating fresh Hass avocados.
For Marketers:HAB provides volume data, consumer studies, and
insights, retail best practices, consumer purchase behavior, and state of the category reporting that helps drive the avocado selling business.
For Consumers:HAB develops consumer-friendly recipes, how-to advice, relatable nutrition information, and avocado facts to help increase awareness of all the benefits of eating and enjoying fresh Hass avocados.
The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.